In this unique online event, you’ll be enlightened on key issues, inspired to take action with new ideas and benefit both personally and professionally with new strategies for growth and development.
Don't forget each session qualifies for optional CPE credit at just $20 per session. A convenient way of staying up to date without even leaving your home, office or favorite coffee shop.
Research in the fields of behavioral economics, behavioral psychology, and evolutionary psychology have revealed insights into why people behave unethically and how to increase ethical behavior in ourselves and in our firms. Greg presents two-and-a-half "ethics hacks" that will blow your mind.
Microsoft Excel is fraught with nuance. Open the wrong type of file and certain features will be mysteriously disabled. Or in certain cases, using one feature disables another feature. Right-click on a feature that you've always left-clicked on and magically hidden functionality reveals itself. There's even a worksheet function that works in all versions of Excel that you can't find in Excel's online help documentation. Collectively these aspects can make you want to pull your hair out--until you master the power of Excel's nuances. Download handouts from this presentation here.
We all know the social movement is about connecting, collaborating and building relationships. Sooner or later, though, the boss is going to utter the words every social media fan dreads: "What's the ROI?" In this interactive session, Bill Sheridan will lay out five reasons why every business (and business person) needs to be using social media -- and using it now.
Good leadership can be hard to find in public accounting. It’s time to change that, and the change starts with you. Yes, you. Look in the mirror. You have the potential to be the best leader of yourself. In this session, you’ll learn four practical and immediately useful things you can do to start your DIY leadership program.
Accounting grads are consistently over 50% female, yet the percentage of female firm owners has just only reached 20%, up from 19% several years ago. Lots of firms attempt to fix female “retention” and “promotability” by creating diversity support groups centered on the "unique issues that women face." Despite their good intentions, Michelle believes these women-oriented programs actually hurt more than help she’ll share why. She’ll talk about which “women’s issues” are myths and how we can tell.
The billable hour is dead. Customers do not buy time, and thus professionals do not sell hours. The advantages of Value Pricing over hourly billing have been empirically proven in the marketplace by many CPAs—and other professional firms—around the world. This debate is long overdue. You may not agree with everything posited in this session, but there is no doubt you will think about the issues in a completely different way rather than the conventional wisdom so often promoted in the profession.
Moving your practice —and your clients —to the cloud is about more than technology. It's a fundamental shift in your business model, a combination of broadening your abilities with today's technology and redesigning your business to maximize growth. There are compelling new business models for accountants who want to take charge of their future. This presentation presents a roadmap to help you tackle new services for new clients, how to select the right vertical market focus, and how to drive success by driving improvements in business processes with your clients.
Financial statements are our profession’s primary communication tool. We spend half of our billable hours and most of our lives learning how to make them accurate. But somehow, when we hand them over to our clients, they fail to appreciate the value of our perfect accuracy, the fact that the dollar signs line up in the proper column, our placement of single versus double underlines, or even our choice of the perfect font (which happens to be the one that uses the least amount of ink). If we want our clients to appreciate our efforts and to understand the impact of their actions on the numbers, we have to learn how to communicate differently.
Your one-on-one client meetings provide a significant opportunity to imprint in clients’ minds your value and expertise. But, empirical research evidences that accountants are spending less than 90 minutes face to face with their clients each year. Why? Often the reasons advanced are that clients aren’t interested or that the accountant is too busy. In this session Mark will dispel some of the myths that have gathered pace in the offices of many accountants.